COLLEGE ATHLETES

NIL DEALS

WHAT IS A SPORTS AGENT’S ROLE IN THE WORLD OF NIL

There are several methods for collegiate athletes to make money off of their abilities and talents off the field, especially since the NCAA lifted the NIL limitations in 2021. Even if the decision was based on conversations about video game covers and jersey sales, two years into the legal practice of compensating NCAA athletes, athlete endorsements have come a long way.


According to estimates, Alabama quarterback Bryce Young is earning $3.2 million after just a single year of lawful NIL endorsements.


Yes, NIL agents assist businesses in giving athletes the money they deserve. Below you'll find more information on how we manage to achieve it?

Are you ready to speak to our NIL agency team? Contact us today to begin making the connections!

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WHAT DO NIL AGENCIES DO?

What we do as a NIL agency involves defending our client's rights and means of subsistence, assisting players in navigating the complex legal landscape of the NCAA, the state, and universities, and acting as the athlete's representative in commercial and partnership discussions. 


Protect our client’s rights and livelihood during negotiations.


While serving as athletes' agents, NIL agencies have an obligation to defend the rights and livelihood of their clients. To give advice to athletes, they need to be involved with and in contact with them all the time. They frequently act as a public relations touchpoint in this manner. College athletes should feel secure in the knowledge that their sports agent would approach brand negotiations with a client-first approach if they choose to hire one. The goal of NIL management is to prevent their clients from being exploited.


Represent our client from contract start to finish.


NIL representation will assist with brand collaborations and endorsements from the beginning to the end, making sure that both the company and the athlete are carrying out their end of the bargain. NIL agencies could assist the athlete with content creation, travel arrangements, assistance sourcing, and payment fulfillment follow-up.

SERVICES WE OFFER

COLLEGE RECRUITING SERVICES

Exposure

Assistance with the recruiting process

Personalized guidance

Access to resources and tools

Evaluation and feedback

Increased visibility

NIL EDUCATIONAL SERVICES

Workshops and Seminars

Consulting Services

Legal Advice and Compliance Support

Financial Management and Tax Planning

Networking and Partnership Opportunities


EVALUATED ATHLETE SERVICES

Speed and Agility Tests

Strength Tests

Endurance Tests

Flexibility Tests

Sport-Specific Skills

Performance Metrics

NIL Benefits for College Sports

NIL encourages players to stay in college longer, which accounts for the majority of its positive effects on collegiate sports. Top athletes have an incentive to complete their degree rather than going straight to the professionals after fulfilling their minimum school requirement because they may now make excellent money playing their sport in college. College sports will be more competitive with professional sports leagues in terms of money, viewership, and fan engagement once the better players are encouraged to stay. This will also lead to an increase in fan interest and engagement.

LEARN MORE

With NIL, College Sports' Future Is Hopeful

There are several, extensive advantages to name, image, and likeness for collegiate athletes and college sports in general. Although some critics have expressed worries about the fairness of competition and the exploitation of athletes, the majority of these complaints are exaggerated or erroneous. In addition to boosting fan involvement and enthusiasm in collegiate sports, the opportunity for college players to benefit from their NIL can offer much-needed financial support and chances for professional development. 


Do you want to gain from NIL as a brand or as an athlete? 90 Ninety One Sports Agency is the only place to look. With the help of our comprehensive platform, student-athletes and sponsors can easily interact, build enduring relationships, and produce powerful endorsements.

What are NIL Benefits for College Athletes?

Financial Support

First and foremost, athletes who might not come from wealthy households can receive financial support from NIL. A 2019 National College Players Association research found that 86% of off-campus student-athletes are below the federal poverty threshold. Without chances like NIL and scholarships, many players would have trouble making ends meet. In addition, they don't have time for a part-time work that pays well because they have to practice and attend school every day.

Opportunities for More Student-Athletes

Micro-influencers, or users with 1,000–100,000 followers on social media, are highly sought after by marketers. For female student-athletes, student-athletes from sports that don't bring in a lot of money, and student-athletes with lesser profile, this is the ideal chance to make money on the NIL market. These influencers have smaller followings than professional athletes and some collegiate players in revenue sports, but their social media posts generate high engagement and return on investment (ROI), which is far more valuable to companies than impressions alone.

Preparation for Life After College

By giving students the opportunity to develop their own brands while still in college, NIL can assist student-athletes in getting ready for the future. Athletes can establish themselves as significant members of their campus community, gain essential business skills, and make key contacts that will help them in their future jobs by gaining endorsements during their undergraduate years.

Partnerships Benefiting Student-Athletes

Several student-athletes have successfully leveraged their social media presence as micro-influencers by generating income as they agree to promote various brands to a new audience in exchange for NIL endorsements.



These partnerships helped brands to reach new audiences giving them more exposure. They also gave support to student-athletes who would not otherwise receive significant NIL endorsements.

What are NIL Benefits for College Athletes?

Financial Support

First and foremost, athletes who might not come from wealthy households can receive financial support from NIL. A 2019 National College Players Association research found that 86% of off-campus student-athletes are below the federal poverty threshold. Without chances like NIL and scholarships, many players would have trouble making ends meet. In addition, they don't have time for a part-time work that pays well because they have to practice and attend school every day.

Opportunities for More Student-Athletes

Micro-influencers, or users with 1,000–100,000 followers on social media, are highly sought after by marketers. For female student-athletes, student-athletes from sports that don't bring in a lot of money, and student-athletes with lesser profile, this is the ideal chance to make money on the NIL market. These influencers have smaller followings than professional athletes and some collegiate players in revenue sports, but their social media posts generate high engagement and return on investment (ROI), which is far more valuable to companies than impressions alone.

Preparation for Life After College

By giving students the opportunity to develop their own brands while still in college, NIL can assist student-athletes in getting ready for the future. Athletes can establish themselves as significant members of their campus community, gain essential business skills, and make key contacts that will help them in their future jobs by gaining endorsements during their undergraduate years.

Partnerships Benefiting Student-Athletes

Several student-athletes have successfully leveraged their social media presence as micro-influencers by generating income as they agree to promote various brands to a new audience in exchange for NIL endorsements.



These partnerships helped brands to reach new audiences giving them more exposure. They also gave support to student-athletes who would not otherwise receive significant NIL endorsements.